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Prioritization is important while defining the requirements. Prioritizing is all about getting attention focused on important things since budgets and time is always limited and also so that the team is not confused and is not working on many things at a time.

Prioritization has to be based on customer value i.e. at any point in time, “Do what is of most value to the customer”.

Providing Value to customer may include

·         New Revenue to the customer

·         Incremental revenue to the customer thru additional functionality or new products

·         Operational Efficiency thru cost savings

·         Catching up with Competitors etc

Product Owner role in Scrum is responsible for Prioritization